Our Most Comprehensive SEO Workflow
61 hours of dedicated work from our most Senior Digital Marketers, Writers, Editors and Webmasters covering all the essentials a website needs to rank and drive traffic.
The work applies the best SEO practices to 30 of the most traffic and revenue driving pages of the site creating relevance for at least 30 Keywords.
Our workflows are organized around a setup phase and a monthly cadence. This monthly cadence is focused on increasing relevance in the eyes of search engines.
Month 1 | Setup Phase
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30 mins intake call
Our SEO campaigns start with a 30 minutes intake call for us to make sure we completely understand the goal of the project and optimize our efforts to deliver the most return on investment.
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Site Audit
We do an extensive audit of the website to detect and prioritize all issues that can prevent performance and activities that help achieve goals. You’ll receive this audit as a white label report customized to your brand.
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Keyword Research
We deliver a extensive Keyword Research in line with your business priorities to create as much as valuable traffic.
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Google Analytics & Tag Manager Setup & Optimization
Growing organic traffic is what we fight for. Google Analytics is ultimately the source of truth to know if our efforts convert to actual traffic that aligns towards the goals we set up together. We also set up Google Tag Manager to create robust organic goals.
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Google Search Console Setup
For us to discover opportunities for optimisation, Google Search Console allow us to understand how Google sees the site and how it is performing over time. It also allows us to optimise our implementation to spend Google’s Crawl budget effectively and find low-hanging opportunities.
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Site Speed Optimisation (WordPress only)
Our web developer team will setup caching, concatenation and minimisation of assets (css, js and images) so the load time and time to first byte will be greatly reduced. The impact of it is two folds: it optimises the website for Google Crawl’s budget and improve user experience.
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On Page Optimisation (39 hours)
Our highly trained team of Digital Marketers, Writers, Editors and Webmasters will allocate up to 39 hours to fix the most important issues of the website in terms of technical SEO and copywriting, including sitemaps and robots.
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Content Writing
Our writers and editors will create and/or update 10 pages of high quality SEO optimized content. All our on-page content strive to find the perfect balance between user experience and business goals.
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Meta Title & Description Optimisation
Meta Titles & Descriptions are one of the most basic factors for ranking and directly affect the Click Through Rate of impressions on search engines. Our SEO Specialists and writers will optimize up to 30 pages of the website.
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Schema Markup Organisation
Whether we are working on a national or a local brand, we will add schema elements and use the data highlighter application so search engines can have a better understanding of the content.
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301 and 404 Optimisation and Fix
We will make sure that all the urls are working well and the redirections are properly set up to maximise Google’s Crawl Budget on your website.
Every Month Starting Month 2 | Outreach & Content Building
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6 Monthly Guaranteed DA Links
Every month we will deliver 6 links from high DA blogs focused on the same industry as the campaign. We guarantee 2 DA10 links, 2 DA20 links, 1 DA30 link and 1 DA40 link. These are the minimum guaranteed. Note that it can take 45 days for the articles to be published as we practice natural blog outreaching.
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Monthly Keystone Content Building
Every month our writers and editors will systematically augment the content of money pages or key blog articles to increase their relevancy and in the end make the content more valuable in the eyes of Google and the site’s audience.
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Reports, reports, reports
Every month we will send you reports for every thing that we did in total transparency so you are sure that your investment is working for you.
