![The Importance of Anchor Text in Back-links](https://iMakeWebsites.co/wp-content/uploads/2022/06/post3-600x400-1.png)
![The Importance of Anchor Text in Back-links](https://iMakeWebsites.co/wp-content/uploads/2022/06/post3-600x400-1.png)
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by Alex Zarov | Jan 17, 2022 | Online Marketing, SEO
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...