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The Importance of Anchor Text in Back-links

by Jan 17, 2022Online Marketing, SEO0 comments

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “ABC Electrical Supplies”:

Most people will link simply using the terms “ABC”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “ABC Electrical” or “ABC Electrical Supplies”), you may be able to drive additional traffic that may not have otherwise found your business.

Alex Zarov

Alex Zarov is the founder & lead design director of, Alex specialises in User Experience, Apps, Blockchain Development and WordPress / CMS website design.